Legal and privacy

VirtualTry privacy policy.

How we collect, use, and protect information for merchants and shoppers using our AR try-on services.

Last updated: August 21, 2024
Contact privacy team
01

Services covered

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Virtual Try provides Virtual Try Glasses, a virtual try-on service for glasses, and Remove Background, a service for removing and replacing image backgrounds.

These services are offered to merchants who use Shopify and WooCommerce to power their stores. This Privacy Policy describes how personal information is collected, used, and shared when you install or use either app in connection with your Shopify-supported or WooCommerce-supported store.

  • Virtual Try Glasses - a virtual try-on service for glasses.
  • Remove Background - a service for removing and replacing image backgrounds.
02

Personal information the app collects

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When you install the app, we are automatically able to access certain types of information from your Shopify or WooCommerce account.

Additionally, we collect personal information from you, people who access the app on behalf of your store, and individuals who visit your store.

  • Shop details including shop name, contact email, and owner details.
  • Order data including items sold, customer information, and order totals.
  • Names, addresses, email addresses, phone numbers, and billing information for store users.
  • Visitor information such as IP address, browser details, time zone, and cookie data.
  • Cookies, log files, web beacons, tags, and pixels used to understand site and app activity.
03

How we use personal information

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We use the personal information we collect from you and your customers to provide the service and operate the app.

  • Communicate with you.
  • Optimize or improve the app.
  • Provide information or advertising relating to our products or services.
04

Sharing personal information

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We may share personal information with service providers to help us provide the service. We may also share information to comply with applicable laws and regulations, respond to lawful requests, or otherwise protect our rights.

05

Behavioural advertising

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We may use personal information to provide targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of some targeted advertising services through the Digital Advertising Alliance opt-out portal.

06

Your rights

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If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.

If you are a European resident, we process your information to fulfill contracts we may have with you or to pursue the legitimate business interests listed above. Your information may be transferred outside Europe, including to Canada and the United States.

07

Data retention

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When you place an order through the site, we maintain your order information for our records unless and until you ask us to delete this information.

08

Changes

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We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

09

Contact us

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For more information about our privacy practices, if you have questions, or if you would like to make a complaint, contact us by email.